Zuckerberg denies at trial that Instagram targets kids

Meta CEO Mark Zuckerberg has appeared at a landmark US trial over youth social media addiction. Photo: AAP
Meta boss Mark Zuckerberg has repeatedly said the Facebook and Instagram operator bans children under 13 from its platforms, in a landmark trial about youth social âmedia addiction.
Mark Lanier, a lawyer for a woman suing Instagram and Googleâs âYouTube for harming her mental health when she was a child, pressed Zuckerberg over his statement to the US Congress in 2024 that users under 13 were not allowed on the platform.
Lanier confronted Zuckerberg with internal Meta documents.
âIf we want to win big with teens, we must bring them in as tweens,â read one internal Instagram presentation from 2018.
âYet you say that we would never do that,â Lanier said.
Zuckerberg said Lanier was âmischaracterising what I am sayingâ.
He said Meta has âhad âdifferent conversations over time to try to â build different versions of services that kids can safely useâ.
For example, Zuckerberg said Meta discussed creating a version of Instagram for children âunder 13, but ultimately never did.
Also presented was an email in which Nick Clegg, who was Metaâs vice president of global affairs, told Zuckerberg and other top executives, âwe have age limits which are unenforced (unenforceable?)â and noted different policies for Instagram and Facebook made it âdifficult to claim we are doing all we canâ.
Zuckerberg responded by saying it was hard for â app developers to verify user age and responsibility should be on the makers of mobile devices.
Earlier in his questioning, Lanier laid out three options when confronted with vulnerable people: Help them, ignore them, or âprey upon them and use them for our own endsâ.
Zuckerberg said he agreed the last option was not what a reasonable company should do, saying.
âI think a reasonable company should try to help the people that use its services,â he said.
When asked about his compensation, Zuckerberg said he had pledged to give âalmost allâ of his money to charity, focusing on scientific research.
Lanier asked him how much money he had pledged to victims affected by social media, to which Zuckerberg replied, âI disagree with the characterisation of your questionâ.
Lanier also asked Zuckerberg about his âextensiveâ media training, and pointed to an internal document about feedback on Zuckerbergâs tone of voice on his own social media, imploring him to come off as âauthentic, direct, human, insightful and realâ, and instructing him to ânot try hard, fake, robotic, corporate or cheesyâ.
Zuckerberg pushed back against the idea he had been coached on his responses to questions, saying those offering the advice were âjust giving feedbackâ.
âI think Iâm actually well known to be sort of bad at this,â he said of his media appearances and public speaking.
Zuckerberg also faced âquestions about his statement âto Congress that he did not give Instagram teams the goal of maximising time spent on the app.
Lanier showed jurors emails from 2014 and 2015 in which Zuckerberg laid out aims to increase time spent on âthe app by double-digit percentage âpoints.
Zuckerberg said while Meta previously had goals for the amount of time users spent on the app, it had since changed its approach.
âIf you are trying to say my testimony âwas not accurate, I strongly disagree with that,â Zuckerberg said.
The appearance was the billionaire Facebook founderâs first time testifying in court on Instagramâs effect on the mental health of young users.
Adam Mosseri, head of Instagram, testified last week he was unaware of a recent Meta study showing no link between parental supervision and teensâ attentiveness to their own social media use.
Metaâs lawyer âtold jurors at the trial the womanâs health records showed her issues stemmed from a troubled childhood, and that social media was a creative outlet for her.
-with AP
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